50% to 70% Off Jewelry Sale! You have all seen and heard those Ads in Newspapers, internet ads or radio spots. Here is the Truth about Extreme Jewelry Sales. The jewelry is of very Low Quality & is Marked-Up at a High Rate in order to "give" you the appearance of a large percentage off the retail price tag.
Quality Jewelry is composed of 3 ingredients: Labor, Precious Metal and Gemstones. Each ingredient has a true market value based on Quality, Supply & Demand. The quality of the jewelry that is traditionally in these extreme sales is mass produced in Asia by unskilled factory workers, not skilled jewelry craftsmen. The metal alloys are of low quality, the workmanship is poor, the jewelry is thin, hollow & structurally unsound, and the diamonds are usually "Salt & Pepper" quality diamonds (so Included that they look like they have salt and pepper in them).
Mark-Up Jewelry Stores (online or traditional) mark-up the jewelry inventory to cover the "Cost of Doing Business" (Cost of Goods Sold + Overhead + Marketing + Employees + Taxes) and to create a small Profit at the end of the year. In order to sell jewelry at 70% off, a jewelry store would generally have to mark-up their inventory by 600-700% just cover their Cost of Doing Business.
Think Twice The jewelry you are considering buying for a "great bargain" is simply "over priced & lacking in quality". Don't fall for these extreme jewelry sales. Most independent stores have a much smaller margin and provide better quality jewelry. An Honest Jewelry Sale would advertise items for 10%-20% Off the Retail Price. At this rate, the jewelry has not been Marked-Up just to create the mirage of a discounted sale.
Our Jewelry Sales We do not have jewelry sales. We have never had a jewelry sale, and we probably never will. We keep our prices Honest & Conservative. We Craft our jewelry in our own Onsite Workshop. We have tight margins and focus on the overall Originality, Quality & Value of our jewelry. You can be confident that you will get a Fair Price & a Great Value when you shop with us. Come in and see what we can do for you.
J. West Jewelry Designs Independent Custom Jewelry Designer Since 1999 8465 KEYSTONE CROSSING, Suite 220, INDIANAPOLIS, IN 46240